Adapt Before You Fail

While we’ve seen an increasing number of technological advances in the construction industry over the last few years, the majority of companies are still using outdated systems. The complexity of today’s projects coupled with the demand for newer, better, more sustainable building creates a need for more intelligent technology.

If you and your team aren’t equipped with the right tools to keep up, how can your business survive?

Chris Hummel, Senior Vice President and Chief Marketing Officer at United Rentals, weighs in on embracing the necessary technology without tarnishing the important relationships of a historically face-to-face industry.

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